Value Retail China
In 2011 Value Retail formed a new joint venture, Value Retail China, to bring its distinctive Chic Outlet Shopping® concept to China. Known in China as 奕欧来 (pronounced 'Yi Ou Lai'), the Collection of Villages will serve the major metropolitan markets’ domestic and international tourists, together with their residential populations.
The three characters 奕欧来 translate as 'radiance from Europe', conveying the nature of the European inspired experience offered at the Villages. 奕欧来 complements Value Retail’s Chic Outlet Shopping®, under which the Villages in both Europe and China are promoted outside China.
The first Village by Value Retail China – Suzhou Village – is located in historic Suzhou, approximately 80 km (just over an hour by car) west of Shanghai, in a newly developing luxury tourism area on the Yangcheng Lake Peninsula. Click here to learn more about Suzhou Village.
Value Retail China’s second project – Shanghai Village, opening autumn 2015 and located in Pudong New District – will be strategically located within the Shanghai International Tourism and Resorts Zone (SITRZ), adjoining the Shanghai Disney Resort. Click here to learn more about Shanghai Village.