Value Retail China
In 2011 Value Retail formed a new joint venture, Value Retail China, to bring its distinctive Chic Outlet Shopping® concept to China. Known in China as 奕欧来 (pronounced 'Yi Ou Lai'), the Collection of Villages will serve the major metropolitan markets’ domestic and international tourists, together with their residential populations.
The three characters 奕欧来 translate as 'radiance from Europe', conveying the nature of the European inspired experience offered at the Villages. 奕欧来 complements Value Retail’s Chic Outlet Shopping®, under which the Villages in both Europe and China are promoted outside China.
The first Village by Value Retail China – Suzhou Village™, scheduled to open in May 2014 – will be located in historic Suzhou, approximately 80 km (just over an hour by car) west of Shanghai. Click here to learn more about Suzhou Village.
Value Retail China’s second project – Shanghai Village™, scheduled to open in 2015 and located in Pudong New District – will be strategically placed adjacent to the Shanghai Disney Resort, as part of the Shanghai International Tourism and Resorts Zone. Click here to learn more about Shanghai Village.