New Markets and New Customers
EUROPEEach of the nine Villages in Europe is located within reach of the most important gateway cities: London, Milan, Munich, Dublin, Barcelona, Madrid, Paris, Brussels, Antwerp, Cologne, Düsseldorf and Frankfurt.
Each market attracts a globally-connected community of guests, while remaining complementary with the economic and cultural reach of the surrounding area.
Each Village combines the full spectrum of international and niche European brands as part of its merchandising mix. The Collection offers brands access to new markets and new customers.
The Villages across Greater China will serve the country’s major metropolitan areas.
A destination for domestic visitors to the region as well as the fashion-savvy shoppers of the surrounding area, the Villages will also welcome international tourists visiting China.
Like the other members of the Village Collection in Europe, the Villages across Greater China will be defined by a distinctive offer of international luxury brands, together with a selection of Asian brands.