Chic Outlet Shopping
Chic Outlet Shopping® represents the unique collection of nine outlet Villages, serving gateway cities in Western Europe with a consistently high quality shopping experience, merchandise mix and retail productivity.
Chic Outlet Shopping® is supported by a team of outstanding marketing and PR. publicity, tourism and digital professionals committed to promoting the Collection to the discerning, international shopper and global travel trade.
In 2012 the Chic Outlet Shopping® promotional campaign will market the Villages to a global audience of over 900 million, directly and through travel trade partnerships, in worldwide fashion and lifestyle media, strategic PR, exclusive press events, online and offline marketing, and on digital and social media platforms.
International Reach
Through the Chic Outlet Shopping® global campaign, the Villages are defined as luxury and fashion outlet shopping destinations for tourists, attracting guests from all corners of the world.
Since 2006, the Villages have achieved 24 consecutive quarters of double-digit growth in tax refunded sales generated by non-EU guests.
To view the Chic Outlet Shopping® website, please click here.
