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Our Story

Our story is about how we transformed ourselves from a real estate company into one of the world’s most inventive flagship destinations, creating experiences that delight almost 50 million guests a year.

A story of entrepreneurial spirit

We never stand still. That’s why and how we achieve double-digit growth, year on year. Our “secret sauce”? Four different perspectives working together to deliver magic: real estate, retail, hospitality and curation of experience. It is this four pillars mindset that enables us to deliver our mission – to make the lives of others better: our guests, our brand partners, our people and our communities.

A story of family

Ours is made up of more than 1,200 colleagues, more than 45 nationalities with diverse backgrounds, experiences and leadership styles. Every colleague is an entrepreneur at heart and together we continuously reinvent and innovate; we do not (and never will) have a head office. Instead we have a decentralised and matrixed organisation challenging ourselves every day to think global yet act local.

A story of five values

Authenticity, Critical Thinking, Innovation, Passion and Vision. Our Values are the glue that binds us together and make us leap forward with a sense of spirited restlessness that enables us to raise the bar, day after day.

A story of the extraordinary

Ultimately, it's a story of extraordinary people doing extraordinary things, together. We hope you'll step into our Story and help us write the next chapter of growth.

We look forward to hearing from you.

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