Who We Are

We are creators of Flagship Retail experiences
serving the discerning travelling luxury consumer at home and abroad in some of the most coveted locations in Europe, China and the US.

We are retailers serving retailers
supporting our brand partners with discerning customer acquisition through a suite of clienteling initiatives.

We are partners
of strategic global businesses attracting tomorrow’s travelling luxury consumer today.

And we are hosts
welcoming more than 46 million guests who came to shop with us and dine with us in 2024.

Value Retail has built and operates The Bicester Collection Villages – a platform that bridges the intersection of technology and physical experience. The Collection’s 12 experiential, pedestrianised Villages of boutiques – located near major gateway cities in Western Europe, China and the United States – welcome the travelling luxury consumer at home or abroad. The Villages are recognised as among the most productive purpose-built shopping destinations
in the world.

Value Retail is the only business to specialise exclusively in the creation and operation of luxury shopping destinations as a complementary channel to brands’ full-price offer. Through their flagship retail experiences, the Villages reflect brands’ values and positioning, creating new opportunities for discerning customer acquisition.

In the age of AI, human experiences are more essential than ever to brand building and to the creation of powerful memories. Every day, The Bicester Collection rises to this challenge – combining innovation and human connection, shaping the future of experiential retail.

A hub for discovery and a channel for full-price customers

Our purpose is to inspire the world’s most discerning customers to discover and embrace the world’s most important brands.

We introduce new customers to our brand partners
Almost two thirds of guests first discovered a luxury brand at The Bicester Collection Villages and 18% of guests convert into the full-price channel.

94% of guests who converted to full-price shopping at a brand discovered in the Villages intend to continue shopping at full-price channels.

Our customer base is young and affluent
The Villages’ guest profiles feature more Gen Z and Millennials than is found in the Villages’ broader catchment of luxury shoppers.

Source: leading independent global market research and strategy consultants

Retail productivity
The Bicester Collection Villages are widely recognised as the best performing shopping destinations in terms of sales densities in the world.

A model that consistently generates growth
From its beginning with Bicester Village in 1995, the Collection of Villages has delivered significant year-on-year growth in total gross sales every year^* achieving a new record in 2024.

Growing international reach
In 2024 the Collection of Villages attracted more than 46 million guests.

The Collection in Europe has achieved year-on-year growth every year^* in non-EU sales since 2008, increasing 9% in 2024.^†

Discerning guest profile
In 2024 sales generated through The Bicester Collection Villages' Private Client Services programme in Europe, which offers a highly personalised service to the travelling luxury consumer both abroad and at home, increased 30% compared to the previous year.

*with the exception of the COVID-19 pandemic years 2020/2021.
^†Source: tax refunded sales data, excluding Bicester Village as the tax refund scheme in the UK is suspended. Total tax-refunded sales do not equate to total non-EU sales as some non-EU consumers in Europe choose not to – or fail to – complete the tax refund process. Total actual non-EU sales, therefore, are higher than can be cited here.