Who We Are
About Value Retail
Flagship retail experiences
Value Retail is the only business to specialise exclusively in the creation and operation of luxury shopping destinations as a complementary channel to brands’ full price offer. Through its flagship retail experiences, The Bicester Collection reflects the brands’ values and positioning, creating new opportunities for discerning customer acquisition.
The Villages are spacious, open-air pedestrianised streets with a curated selection of the world’s leading brands. Together with restaurants and cafés serving local and international cuisines, each Village offers a relaxing day out, an hour or less from some of the most important gateway cities in Europe, China and the US.
Each Village offers brands exceptional growth, the development of new markets and an introduction to new customers.
Value Retail delivers consistently improving performance, striving to build and maintain long term partnerships with the brands it serves.
Attracting Tomorrow’s Customer Today
A hub for discovery and a channel for full-price customers
Our purpose is to inspire the world’s most discerning customers to discover and embrace the world’s most important brands.
We introduce new customers to our brand partners
Almost two thirds of guests first discovered a luxury brand at The Bicester Collection Villages and 18% of guests convert into the full-price channel. 94% of guests who converted to full-price shopping at a brand discovered in the Villages intend to continue shopping at full-price channels.
Our customer base is young and affluent
The Villages’ guest profiles feature more Gen Z and Millennials than is found in the Villages’ broader catchment of luxury shoppers.
Source: leading independent global market research and strategy consultants
Performance
Retail productivity The Bicester Collection Villages are widely recognised as the best performing shopping destinations in terms of sales densities in the world.
A model that consistently generates growth
From its beginning with Bicester Village in 1995, the Collection of Villages has delivered significant year-on-year growth in total gross sales every year* achieving a new record in 2024.
Growing international reach
In 2024 the Collection of Villages attracted more than 46 million guests.
The Collection in Europe has achieved year-on-year growth every year* in non-EU sales since 2008, increasing 9% in 2024.†
Discerning guest profile
In 2024 sales generated through The Bicester Collection Villages' Private Client Services programme in Europe, which offers a highly personalised service to the travelling luxury consumer both abroad and at home, increased 30% compared to the previous year.
†with the exception of the COVID-19 pandemic years 2020/2021.
†Source: tax refunded sales data, excluding Bicester Village as the tax refund scheme in the UK is suspended. Total tax-refunded sales do not equate to total non-EU sales as some non-EU consumers in Europe choose not to – or fail to – complete the tax refund process. Total actual non-EU sales, therefore, are higher than can be cited here.
A Global Platform
Our operating model
We employ 1,500 colleagues, representing 63 nationalities with 20 spoken languages in nine countries. We draw on talented individuals with industry specific skills and diverse expertise, with a strong overriding retail and hospitality culture.
Creating value in an everchanging marketplace
Value Retail understands the needs of today’s fast changing retail environment, operating an agile and responsive business model to create value out of an ever-evolving marketplace for the world's leading brands.
The Villages operate both individually and as part of a unified global platform. Taking full advantage of shared ideas, goals and synergies across The Bicester Collection, the Villages rapidly implement new initiatives and experiences to the immediate benefit of both brand partners and guests.
Services include Virtual Shopping, implemented by the majority of the brands across the Collection as an opportunity for discerning customer acquisition, which serves guests from the ease of their homes, if they so choose. The addition of Apartments at all the Villages and the introduction of Personal Shopping Suites, both as private sanctuaries for our most discerning guests, have innovated our clienteling offer; dedicated teams build one-to-one relationships, introducing guests to new brands as well as creating bespoke experiences for this global community of loyal, luxury travelling consumers.
Our Vision, Mission & Ethos
Our Mission
is to make the lives of others better – our brands, our guests, our people and our communities.
Our Ethos
Our commitment to authenticity, diversity and creativity is fundamental to the integrity and growth of The Bicester Collection.
