Enhancing Brand Equity
The Bicester Collection™ channel of distribution facilitates the sale of authentic fashion and luxury surplus product to complementary, aspirational customers.
We concentrate exclusively on the high-end luxury and fashion brands including Alexander McQueen, Armani, Balenciaga, Bally, Bamford, Bottega Veneta, Brunello Cucinelli, Burberry, Bvlgari, CH Carolina Herrera, Dior, Dolce & Gabbana, Givenchy, Gucci, Jimmy Choo, Lalique, Loewe, Longchamp, Montblanc, Missoni, Mulberry, Prada, Salvatore Ferragamo, Stella McCartney, Smythson, Tod’s, Valentino and Versace among others.
Through sales of surplus branded inventory, we provide enhanced brand positioning, high levels of productivity and year on year revenue growth. Our proprietary approach is well placed to address the changing trends in the distribution of surplus stock. We have become a partner of choice for many brands as they move towards a strategy of limiting sales periods in their full price locations.
On-site Support for Brands
We deliver services, training and assistance to the brands through teams of retailers at each Village, maximising sales performance and productivity. Each Village has a team of retailers, including a General Merchandise Manager, a Visual Merchandising Manager and a dedicated marketing team to provide expertise and support for brand promotions, in-store presentations and window displays.
We employ a department store philosophy that incorporates licensed occupancy, a royalty structure, and a high quality of display and merchandise mix in individual boutiques. By utilising a percentage of sales approach, we truly partner hand in hand with fashion and luxury brands.
The value of partnership
Many brands have chosen to work with Value Retail across a number of the Villages. Many other brands have opened their first only European or worldwide outlet with Value Retail.